Colored bar that says Our Story

Our Story

In late 1997, our founder, Anastacia Brice, was working as a very successful virtual assistant, and a magazine approached her about featuring her in a piece about virtual work.

When that magazine hit the streets, hundreds of women rushed to contact her to find out how they could learn to do what she was doing, and use their well-honed admin skills to create a business, freedom, and a better life for themselves.

In talking with those women, Anastacia realized how badly administrative professionals were often treated by their employers. She knew that technology was ready to support them in owning their own businesses, offering the same work they’d done as underpaid and undervalued employees to busy people (most of whom would be solopreneurs) who would be thrilled with the support.

It was clear to Anastacia that there was a need to help people learn exactly how to be terrific VAs, and it didn’t take her long to know that she very much wanted to answer the call.

In early 1998, she founded AssistU. At the same time, she formalized the profession, which didn’t exist until then. She created a comprehensive training program and rolled it out that spring. Since then, we’ve trained thousands of women to build businesses they love, be successful on their own terms, and be amazing virtual assistants.

Nearly 20 years later, as the leader in professional training for smart women who want to thrive as virtual assistants in their own businesses, we’re thrilled to continue changing work, and changing lives.

We are proud to be a completely virtual organization,  values-centered, heart-guided, and 100% woman owned and operated.

“Dreaming, after all,
is a form of planning.”
– Gloria Steinem