You can. You should. If you always do what’s best for your biz, there’s no way around doing it. And guess what? There’s never a reason to feel guilty for doing what’s best for you. You can’t please the world all the time, but you can and should please yourself. Saying no to things that don’t fit for you (for whatever reason) is a very good way to say yes to yourself, and to craft a business and life you adore!